A Good Email Subject Line is Everything
How many emails do you open or send daily? Do you pay attention to the subject lines of them?
The subject line of your emails is what recipients use to determine if they will open or trash them.
If you want to improve the open rate of your emails, start with making your subject lines better.
We'll tell you the most simple and easy steps you can take towards writing good subject lines that your subscribers won't be able to resist.
Keep it short and avoid filler words.
With a limit of 50-60 characters per subject line, try not to use more than eight words. Don't waste your subject line with words you can put in the body of the email.
Don't use your most impactful words last.
When creating a sense of urgency or fear of missing out (FOMO), use of words or phrases such as "Act Now", "Limited Time Offer", "Important" or "Urgent" they are known to increase email open rates.
Also, emails are more likely to be opened on cell phones so words can be cut off, to avoid losing vital details, put them first.
Always get to the point with the topic of the email.
Your subject lines must tell what the entire email is about and what you want the recipients to do.
Don't be afraid to share the value of what you have to offer.
Use this to stir the curiosity of the receiver, share helpful information and make it clear what's in it for them.
Avoid typing words in full CAPS.
Of course, it's a way to get attention, but it isn't proper. All or full caps is seen as yelling in the digital community, and you don't want to make anyone anxious.
As soon as you start paying more attention to your subject lines by making them clear, to the point and action provoking, sit back and watch your open rate and business grow.