Retailers need to be in constant contact with their customers, and email marketing is a very effective way of doing so.

Yes, you can use social media to do this, but research shows that 70% of people prefer to receive promotional content via email, compared to social media.

As a retailer, your marketing emails should range from advising subscribers about your business updates and order information to new product announcements.

Your first marketing email that any customer should receive, is a welcome email with details about your business that will keep them engaged.

Announce new products, restock alerts, clearance sales and pop up events with your emails. Grab the attention of your subscribers/clients by being creative with your announcements - make them excited to spend their money with you and take advantage of impulse buying.

As a small business, email marketing is a great way of building your reputation. When customers can refer to an email you've sent, they are more likely to share it with others and keep a lookout for more of your emails.

Emails are more easily shared than emails and are the best way that you can receive referrals. Social media makes brand recognition difficult as you are never fully in control of who sees your posts and how easily they can find and share them.

Email marketing is the right step that retailers should take towards content development and interacting with an already engaged audience. The permission given to you to email clients is how you know that they are interested, and the way that you present what you have to offer will make them want to buy from you more.

Email allows for personalization of messages. With the use of more advanced email marketing systems, retailers can categorize customers' interest, location, age and other factors that influence their buying habits, to share products and others like them that they have bought before or expressed an interest in to keep them engaged with your business.

Email marketing is great for retailers because it provides a much higher rate of conversion and returns on investments.