How to fail at email list building
A growing business should have a growing email list and vice versa.
It's easy to make sure that your email list does not grow and if you are already doing these things, then you will never grow your email list.
If you:
Only send emails whenever you feel like it, especially at odd hours that ensure that your emails are never noticed.
Never use Call to Actions
Your website should have at least two calls to action that collect email addresses.
Never actually ask for an email address-
Buying an email list is the worst thing that you can do. You can lose your investment even if you are creating really good content, as unsolicited messages can be reported and deleted.
Always send boring and irrelevant content-
Ask yourself before sending anything how important what you are about to share is. If what you are sharing has nothing to do with the service you provide or the products you offer, keep it to yourself.
Always send emails loaded with errors-
The internet provides too many resources for you to not double-check for spelling errors, grammar and punctuation as well as correct facts and figures.
Use your marketing emails to discuss your religious or political views-
Email marketing also has etiquette rules that must be observed.
Never link your social media to your website or email marketing-
These two go hand in hand and both have the power to grow your business and the number of people that you reach.
You can correct all these defects by properly sharing relevant and timely content with your audience that they can appreciate. Fix them, and your subscribers will share your emails and help to grow your audience reach,(subscribers) as well the returns on your investment.