This is used to promote, invite and sell; it is the greatest call to action technique in retail business.

When businesses want the local and immediate community to conduct business with them, they send promotional emails that announce sales, specials and events. 

For fast action to be taken, a sense of urgency is created with FOMO (Fear Of Missing Out) by making the offer time sensitive.

If there are local events within your area, invitation emails are sent to come out and meet the faces behind your operation or to learn more or get their hands on what you have to offer at these places. Invitation emails are also used to announce events hosted by your business that your local and immediate community is invited to attend. 

Local marketing emails should make it worth the while of those near or far. Because if it is worth the trip and you make a good presentation of what you are doing or offering, then consumers will make the journey and effort to support your cause. 

So, basically local email marketing is simply tailoring experiences specific to your location and creating an interest in your business for those who are around or within close proximity and can find their way there to support your venture. 

Using the right message, at the right time, with the right place and appealing to the right consumer is how local email marketing pays off. Big businesses use it and it works for them so it can work for you too.