A great way to bring people back to our website is with the use of daily deal emails.

Why do you think Amazon, Shein and other online stores send these emails to you? Because if that one thing that they've highlighted as on sale isn't what you are looking for, they are sure that they have something else that will. 

You might not make your purchase based on that email, but someone else will, and something else is sure to catch your eye.

The point is, they get you to come back to their website, and you look around while you are there.

Notice that they also include similar items in the email or based on what you've looked at or added to your cart they'll suggest related products that they hope will interest you.

Imagine how great this would be if you applied this to your own email marketing.

Now, this may be something that you will have to do daily, but you won't be able to do it every day. Who would even be able to keep up? But, this is a great way to highlight a sale event, especially if it is not just a one-day event.

Daily deal emails are an excellent way to offer low discounts that will bring in more profits than single offers with a considerable discount.

Daily deals are also beneficial for increasing customer engagement. Remember that the more traffic brought to your online store means more sales. So using daily deal emails will your click-through-rate and bring attention to your website or store.

Think of daily deal emails as bait. If you can list more than one item in your email as discounted, your subscribers will want to see more of what you have to offer and will visit your website or store. 

Daily deal emails keep customers and potential customers coming.