Use Instagram in your Email Marketing
In today's fast-paced world of business, writing lengthy marketing content has become a thing of the past.
Integrating your business' Instagram page with your business/email marketing is today's popular and simple way of promoting your business.
"Social media is to marketing as a good wine is to the right cheese. They can function on their own, but they're so much better when strategically paired together." Shelly Kramer for The Marketing Scope.
Instagram has dominated the world of social media and is the most engaging social platform.
Your goal for using Instagram to grow your email marketing should be to take your relationship with those followers off Instagram and into their inboxes, where you can directly share more information with them that they can always easily access.
#hashtagyourwaytonewfollowersandbuildyouremaillist (try not to make your hashtags as long or as complicated as this)
Hashtag Your Way To New Followers And Build Your Email List
User-generated content (UGC) has a 5% higher conversion rate than non-UGC posts. Generally speaking, UGC is any content created and put out there by fans or people unassociated with a brand.
Creating a hashtag for followers and supporters of your brand to share their feedback and experiences with doing business with or using the products/services that you offer or provide, is Instagram's gift of promotion to everyone. It's how brands become trending topics across social media and not to mention a quick way to get attention, followers, support and conversions.
It is safe to say that 95% of social media users have active email addresses, and 99% of them check their emails every day. Instagram can be used to share samples of what you have featured in your marketing emails with CTAs that prompt your audience to sign-up to receive your emails to receive the full details of what you have shared and other content of a similar nature.
Identify your brand with Instagram
Likewise, use your emails to link back to Instagram so that subscribers can see how others are responding to your content and brand. By inviting subscribers to follow your on Instagram for more posts or to follow your hashtag and share their content by using your hashtag, to create a social movement. This movement will surround and or include your brand, thus increasing your customer engagement and brand awareness.
Instagram is the way to create and house a community for your brand. Think of the Beyhive or Swifties or any group of people who share similar interest and love for a product, social movement or individual; they create a name for their group so that they can be easily recognized and bond together. Using this same social media principle can establish for your brand's awareness and engagement. With this establishment of your brand's community, you can collect email addresses to ensure that you share more information and control the narrative outside of social media.
CTAs Work In Both Cases (Calls To Action)
Give your email marketing subscribers a reason to visit your Instagram page and become followers. And at the same time, encourage your Instagram followers to sign-up for your email list.
For your Instagram followers, run a give-away that requires them to submit their email address to participate, and when you send your email content try to include CTAs that drive traffic to your Instagram page to grow the number of your followers.
Designate Exclusitivity Between The Two
While you have integrated Instagram with your email marketing, it is better to create a sense of exclusiveness with your email marketing. Share general offers on Instagram and save exclusive offers for your marketing emails.
Use Instagram to encourage followers to sign-up for your email marketing campaigns where they can receive exclusive deals, promotions and discounts.
Grow Your Email List with Instagram Stories
Instagram story is a feature that offers excellent CTA features that you can choose from and control. But they only last 24 hours.
When sharing snippets or email marketing content that will peak interests, use the swipe up feature of the story to create the CTA that requests an email address to see more, be sure to state what will happen when they share their email address with you and try to stick to what they've signed to receive. Not only to keep them signed up for your emails but also to encourage further interactions and conversions.
Use the Q&A feature to make your brand more personable. This is an opportunity to understand your customers and establish relationships with potential customers. This Instagram story feature allows users to send a prompt that helps to start conversations with their followers. The responses generated from the Q&A feature provides the email addresses of those who participated. Collect these email addresses and contact them with follow up tips, tricks and special offers based on the questions they asked.
Use Instagram Influencers for Collaborations to grow Email Listing and Conversions
Try to build relationships with influencers and based on some agreement of compensation, use their influence to promote your brand. The promotion can take the form of them mentioning their collaboration with you in their stories, commenting on your posts from time to time and promote their satisfaction with your brand. For influencers who use IG TV or who often do live streaming on Instagram, have them try or demonstrate your products while giving their review. Provide them with exclusive limited-time promo codes that can be redeemed when their followers sign up to your email list.
Marketing with Instagram is not very easy as Instagram's success as the #1 social marketing platform did not happen overnight. But by focusing on what your customers are looking for and content that encourages them to sign-up to receive your marketing emails through Instagram, then integrating your email marketing with Instagram should provide you with potential audience traction and returns on your investment.