Drip campaigns are sequences of emails scheduled for delivery at set times for optimizing email marketing campaigns that automatically share content with subscribers.

Drip campaigns are worth the investment as they help to nurture leads, increase profits, drive click-through rates and save time.

By consistently sending valuable content within your drip campaigns, you build trusting relationships with subscribers who will visit your website and then converted from subscriber to buying customer. Because you make them in advance, you save time instead of having to set aside time to create and manually send emails. And, drip campaigns are also easy to create, by using an attractive and responsive email template.

You can use the email list that you already have of people who request more information from you.

You can choose email templates made available by email marketing services or digital marketing services that provide email models you can edit and use for a price of for free.

Develop a sequence for your emails so that each delivery is consistent. Ensure that there are time gaps to provide enough time between each email delivery so that subscribers are not overwhelmed with information.

Keep an eye on your drip campaign to ensure that your sequence of delivery is on track. Pay attention to the analytics to see how well your emails are received, based on their click-through rate. By doing this, you will be able to see your progress and make changes to improve your content.

Members of the fashion industry use drip campaigns to boost their fashion marketing. They announce what's trending, the best sales and other featured content.

Bloggers also use drip campaigns to drive their customer engagement and bring users back to their website. New bloggers make great use of this tactic by announcing their writing challenges; such as writing for a consistent number of days about a specific topic.

Realtors make use of this email marketing to announce viewings and new additions to the real estate market.

Drip campaigns bring out the creativity in marketers especially when they can't choose a single angle to use, or when combining all their perspectives to create one marketing concept, they use a chain of marketing angles to create a drip campaign.

Think about Christmas promotions that play on the well known 12 days of Christmas song. They use the 12 verses of the song to highlight 12 or more things or run their promotion for 12 days. So for 12 days, emails are sent for that drip campaign.

You too can use drip campaigns as they encourage you to be creative and share lots of information about your brand.