A lead magnet is an incentive marketers use to get the emails or contact information of potential customers. 

Usually, this is a downloadable or digital pdf, video, eBook or free consultation. These contacts will convert into paying customers.

Have you ever taken an online quiz and to see the results you had to provide your contact information? Based on the answers that you provide, your information is filtered and matched with the type of lead the marketer wants.

Lead magnets are a great way to build your email list effectively.

With lead magnets, you have the best opportunity to convince consumers to buy from you instead of your competition.

You can also solve consumers problems immediately with your lead magnets and provide them with a way to continue to receive more of the same or similar information from you.

Lead magnets work and also provide the perfect connection with potential customers as you can build credibility and boost your brand awareness through them.