Content not limited to and requires consumers to click-on, swipe and engage with is interactive content.

So interactive emails are those that require subscribers to take particular actions to get the full feel and fulfil the intentions of the email.

Interactive emails are fast becoming the top trend for email marketing campaigns. Because as it turns out, you can hardly go wrong with providing some entertainment as you get your message across. 

Increasing customer engagement is why many brands are turning to videos, animations and actions that excite their subscribers to dive further into their message/emails. 

Research has found that static emails convert at least two times fewer subscribers than interactive emails.

Interactive emails boost brand loyalty and engagement because recipients are required to act to get the full message. What could be better than enjoying yourself while you are being informed?

Consumers are more likely to buy from interactive, fun, trendy or real-time and inspirational brands.

Interactive emails are an excellent way of collecting customers feedback. You can incorporate surveys, polls and reviews in your emails. Remember that your marketing emails should not always focus on selling, so using them to collect feedback is an excellent way of showing your customers that you care. 

Take the time to make your email the actual survey instead of using it to share a link to participate in the study. Offering incentives after providing the feedback is a sure way of guaranteeing increased email open rates and drive sales. There are companies and websites dedicated to creating these interactive email templates for these purposes, so doing this is not as hard as it sounds.

Interactive emails are also handy when sharing more information and want to cover all your bases. By using accordion menus, consumers have the option of learning more with just a click.

Boost sales and make shopping easy by including a shopping cart in your emails. Allowing customers to shop while they read your message is a sure way to encourage them to complete their check-out.

Send "mark your calendar" invitations and reminders with emails designed to create calendar events and reminders. By completing the required clicks, customers quickly become a part of your promotional activity; therefore, increasing your email open rates and customer engagement. By doing this, you are helping to ensure that they will not miss out on your promotions when the time comes.

Don't underestimate the impact your email marketing campaigns can make, and make them more effective by using the many options that interactive emails offer to enhance your customer experience.