What To Send In Retail Emails
As a retailer, you should be sending strategic emails that reach customers right where they are, to showcase products.
These types of emails help you to attract, retain and increase customer reach and conversion rates.
Automated emails have become the retailers best friend. They have proven to have higher open rates than other marketing emails.
Your automated emails should range from welcome emails to registration and shipping confirmation and purchase receipts.
Email automation provides customers with updates on importation information which encourages them to make more purchases. Your automated emails should also include; support notifications, related product emails, cart abandonment reminders, product review requests as well as password reset.
Personalized emails are also effective. With them, retailers can send customized emails to subscribers according to their interests, age, past purchases and location.
Subscribers are more likely to open emails with information created just for them which will result in increased open rates, click-throughs to website and product purchases.
Uses of email marketing for retailers include:
Instore events and announcements. This is a great way to increase foot traffic and boost sales. Use it to announce pop-up sales events when you do not have an actual location that you operate from.
Share coupons, discounts and loyalty rewards. Use these to drive foot traffic by making them redeemable only in-store, or share them during holidays and special occasions. Every customer loves a coupon so they will pay off.
Announce new arrivals and items restocked.
To start sending retail marketing emails, first ensure that:
Your emails are easy to read.
Make your messages short and to the point and use large texts with clear headings.
Use bold and attractive images; especially your hero image.
Support your images clear and compelling texts along with strong calls to action. Also, avoid overstretching images and make sure that they urge your customers to take action.
Don't go off-brand with your messages.
Your emails should always look like they come from you as they are used to create a sense of security for your customers.
Pay special attention to the template design and how it appears across devices.
It is safer to assume that your emails will be opened on a mobile device first.