Why email is 4 times more powerful than other digital marketing.
Email is the number 1 channel of communication and 98% of consumers check their emails every day. This is why email marketing should be made one of your top priorities. It is the most effective way of keeping your relationship with your clients/customers alive.
Use it to promote your business, develop and maintain relationships and this will boost sales and customer loyalty.
When internet users were asked if they prefer to receive emails about promotions or see pop up ads across the internet, they chose emails.
Compared to digital marketing, email marketing is by far cheaper and it has the quickest return on investment. Think about it, for social media ads/posts to work well; especially if you don’t already have a large following, you have to pay for your ad or post to be boosted and even then you are not guaranteed that those seeing it will take any action other than to close it or scroll past it.
Right there, you would have lost the money you paid to make more people see your ad or post.
You can lose the money invested in email marketing as well but that’s mostly for those who buy an email list. An organic email list; a list made up of people who have given permission or requested to receive more information about your business or brand is the way to go. And don’t worry if your list is small, it will grow over time if and when you are consistent with the content you put out.
And most importantly, email marketing puts you in control. You have the say in who sees the information you are sharing and you have the power to guide what they do with that information.
It doesn’t take a lot of brains or manpower to use email marketing like it would with digital marketing. It is so simple. All you need is a simple template, email addresses of people who want you to share with them and relevant content.
You don’t need to do a course or go back to school to properly and effectively use email marketing, compared to digital marketing. You may have to hire or consult with digital marketing experts and keep up with what’s trending in that section of the world in order to see it work for you.
Organize yourself/business and share your information with the people who want to hear from you and you will be well on your way to efficiently using email marketing.